Best SEO Practices to Use During a Website Transfer

Although the transfer of a website to a new domain name is usually not good for SEO, it sometimes becomes necessary.Some of the reasons it makes sense for a company to move domain names include: resolve trademark disputes, brand or image change, or make its domain easier to remember.No matter the reason, there are some steps you can take to ensure good SEO during a website transfer: If you haven’t already determined the new domain name and registered it, consider making SEO a part of your name selection strategy. Update your current site backlinks with the new domain name. Contact sites with links to your website and request that they are updated to the new domain. Prioritize sites with high Google PageRank levels. You probably won’t be able to get all of the links changed, but a few is better than none. Be sure to change links in areas under your control as well; forum profiles, off-site blogs, eBay listings, etc.

The website transfer process is a good opportunity to make sure your page URLs are SEO friendly – feel free to set up a brand new directory structure or change your. Make sure users receive adequate notice of the domain name transfer, and ensure that they understand the same company remains in control of the new website. There are a lot of things that can go wrong in a domain name change, an SEO marketing firm can assist your company and website in this process and provide additional advice on conducting the transfer effectively.

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